Hard Bait

Berkley Choppo 120 Lure, 1 oz

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Berkley Choppo 105 Lure, 3/4 oz

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open water for a serious waking action. The Choppo’s...

Cotton Cordell Wally Diver 3 1/8", 1/2 oz, Floating

The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water.

Cotton Cordell Super Spot Lipless Crankbait, 3" , 1/2oz, Gold/Black, Sinking

All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy  conditions.

Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw

All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions.

Strike King Chick Magnet Flatside, 7/16 oz

The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning...

Strike King7/16 oz ProModel S3XD, Fire Craw

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running...

Strike King Red Eye Shad 1/2 oz Tungsten 2 Tap

The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite...

Strike King KVD Jerkbait 2 Hook Pro, 3/8oz

The KVD 200 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action...

Strike King Pro Model Series 4 Crankbait

A medium-sized body with a wider wobble and an oversized bill to deflect off cover. The Series 4 is great for medium depth, heavy cover applications and dirty water. Features Wide wobble design Free Floating rattles Chip-resistant finishes 3-D...

Freedom 65 Ultra Diver 2.5" Shad Crankbait, 3/8 oz

The Freedom Tackle Ultra Diver Shad from American Baitworks is changing the way anglers fish with a deep diving crankbait. The forward weighted design and clover leaf bill create a radical deflection action off structure PLUS ensures that this...

Freedom 105 Ultra Diver 5" Minnow Crankbait, 5/8 oz

The FT Ultra Diver Minnow is just the bait you need to up your fishing game. The design team at American Baitworks developed the FT Ultra Diver Minnow with a forward-weighted design which ensures the minnow is primed and ready to dive deep as soon as it...

Rat-L-Trap 1/2 Oz Lipless Crankbait

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces...

Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait

The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water.

Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz

The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is...

Lunkerhunt East Pry, 3", 1/2oz, Silver Side

Predators looking for an easy meal usually pick off the weak, slow, or injured in a pack. Why not offer curbside pickup on their next order?Lunkerhunt’s Easy Prey hard bait mimics a wounded baitfish kicking through its final moments, making it an...

Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout

The X-Rap is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait" technique or with a...

Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange

Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension capabilities, and speed versatility. The precise lip design and intricately positioned stabilizers are strategically...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue

The plastic version of the original Shad Rap, the Shad Rap RS is a little heavier for easier casts in the wind. Slightly different "wobble" with a cadence-type rattle plus suspends on the stall like a real baitfish. Features Unique Wobble Rattling...

Rapala Shad Rap 2", 3/16 oz, Perch

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Features  Classic Rapala Action Natural Baitfish Profile Balsa Wood Construction Diving Lip...

Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Skitter Pop Topwater 2", 3/16 oz, Frog

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features   Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Baby Bass

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Rapala Lure 1 1/2", 3/16, Silver

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle...

Rapala Rattlin' Rapala Lure 1 1/2", 3/16, Firetiger

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle...

Rapala Jointed Shad Rap 2 3/4", 7/16 oz, Silver Shad

A plastic, jointed version of the legendary Shad Rap that sends out a "distressed-minnow" signal loud and clear. Slightly exaggerated action converts otherwise disinterested fish. Features Wide Swimming Action Suspending Rhythmic Rattle VMC Black...

Rapala Jointed Minnow, 3 1/2", 1/4 oz, Pike

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood...

Rapala Husky Jerk, 3 1/8", 1/4 oz, Baby Bass

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral...

Rapala Husky Jerk, 3 1/8", 1/4 oz, Yellow Perch

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral...

Rapala Husky Jerk, 2 1/2", 1/8 oz, Baby Bass

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral...

Rapala Original Floating Lure 7", 11/16, Firetiger

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 5 1/4", 1/4, Silver

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 4 3/8", 3/16, Rainbow Trout

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 4 3/8", 3/16, Perch

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 4 3/8", 3/16, Gold Fluorescent Red

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 4 3/8", 3/16, Bleeding Pearl

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 3 1/2", 3/16 oz, Vampire

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure, 2", 1/16 oz, Yellow Perch

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure, 2", 1/16 oz, Gold

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...