Hard Bait

Rat-L-Trap 1/2 Oz Lipless Crankbait

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces...

Cotton Cordell Wally Diver 2.5", 1/4 oz Crankbait

The Wally Diver is easily cast on spinning or light baitcasting equipment and exhibits a "rock with a roll" action at all retrieve speeds, attaining depths of approximately 18' with 150' of 10 lb. test Silver Thread in the water.

Cotton Cordell Ripplin' Red Fin, 4.5", 3/8 oz

The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts. The wavy sides of the Ripplin' Red Fin create an appearance of constant motion, even when the lure is...

Lunkerhunt East Pry, 3", 1/2oz, Silver Side

Predators looking for an easy meal usually pick off the weak, slow, or injured in a pack. Why not offer curbside pickup on their next order?Lunkerhunt’s Easy Prey hard bait mimics a wounded baitfish kicking through its final moments, making it an...

Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout

The X-Rap is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait" technique or with a...

Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange

Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension capabilities, and speed versatility. The precise lip design and intricately positioned stabilizers are strategically...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue

The plastic version of the original Shad Rap, the Shad Rap RS is a little heavier for easier casts in the wind. Slightly different "wobble" with a cadence-type rattle plus suspends on the stall like a real baitfish. Features Unique Wobble Rattling...

Rapala Shad Rap 2", 3/16 oz, Perch

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Features  Classic Rapala Action Natural Baitfish Profile Balsa Wood Construction Diving Lip...

Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Skitter Pop Topwater 2", 3/16 oz, Frog

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Baby Bass

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Rapala Lure 1 1/2", 3/16, Silver

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle...

Rapala Rattlin' Rapala Lure 1 1/2", 3/16, Firetiger

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic Lipless Design Unique Rattle...

Rapala Jointed Shad Rap 2 3/4", 7/16 oz, Silver Shad

A plastic, jointed version of the legendary Shad Rap that sends out a "distressed-minnow" signal loud and clear. Slightly exaggerated action converts otherwise disinterested fish. Features Wide Swimming Action Suspending Rhythmic Rattle VMC Black...

Rapala Jointed Minnow, 3 1/2", 1/4 oz, Pike

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood...

Rapala Husky Jerk, 3 1/8", 1/4 oz, Baby Bass

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral...

Rapala Husky Jerk, 3 1/8", 1/4 oz, Yellow Perch

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral...

Rapala Husky Jerk, 2 1/2", 1/8 oz, Baby Bass

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Features Suspending/Neutral...

Rapala Original Floating Lure 5 1/4", 1/4, Silver

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 4 3/8", 3/16, Rainbow Trout

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 4 3/8", 3/16, Perch

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 4 3/8", 3/16, Bleeding Pearl

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure 3 1/2", 3/16 oz, Vampire

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure, 2", 1/16 oz, Yellow Perch

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Rapala Original Floating Lure, 2", 1/16 oz, Gold

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

Lunkerhunt Hatch Natural, 2", 15/16 oz, Bass

The Lunkerhunt Hatch Natural features a new technology that brings lead to life. The Hatch Natural is 2 inches in length and weighs 15/16 oz. It has a shad profile that simply catches fish. The Hatch Natural is a fast sinking bait that excels in heavy...

Lunkerhunt Hatch Natural, 2", 15/16 oz, Brown Trout

The Lunkerhunt Hatch Natural features a new technology that brings lead to life. The Hatch Natural is 2 inches in length and weighs 15/16 oz. It has a shad profile that simply catches fish. The Hatch Natural is a fast sinking bait that excels in heavy...

Lunkerhunt Hatch Natural, 2", 15/16 oz, Blue Gill

The Lunkerhunt Hatch Natural features a new technology that brings lead to life. The Hatch Natural is 2 inches in length and weighs 15/16 oz. It has a shad profile that simply catches fish. The Hatch Natural is a fast sinking bait that excels in heavy...

Lunkerhunt Hatch Natural, 2", 15/16 oz, Gizzard Shad

The Lunkerhunt Hatch Natural features a new technology that brings lead to life. The Hatch Natural is 2 inches in length and weighs 15/16 oz. It has a shad profile that simply catches fish. The Hatch Natural is a fast sinking bait that excels in heavy...

Lunkerhunt Hatch Natural, 2", 15/16 oz, Jack

The Lunkerhunt Hatch Natural features a new technology that brings lead to life. The Hatch Natural is 2 inches in length and weighs 15/16 oz. It has a shad profile that simply catches fish. The Hatch Natural is a fast sinking bait that excels in heavy...

Berkley Flicker Shad Jointed, Firetail Anti-Freeze

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Jointed, Blue Smelt

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad Crankbait, 2 3/4", 5/16oz, Black Silver, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Crankbait, 2", 3/16oz, Chrome Clown, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Crankbait, 2", 3/16oz, Black Gold, Floating

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.  

Berkley Flicker Shad Jointed, 2- 3/4", 1/3 Oz, Fool's Gold

Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...

Berkley Flicker Shad, 2- 3/4", 5/16 Oz, Shad

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Berkley Flicker Shad, 2- 3/4", 5/16 Oz, HD Threadfin Shad

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Pro designed Size, profile, and dive depth imitate real shad Weight transfer for...

Berkley Flicker Shad Jointed 1/3oz,Blue Gill

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail wag resulting in the most side flash and roll out of any Flicker Shad®. Each bait is...