Hard Bait

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Freedom Sim Shad Perch 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Bluegill 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Blue Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Purple Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Dark Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Light Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Green Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Silver Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn...

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Yellow Perch

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical...

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Mossback Shiner

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical...

Northland Puppet Minnow 3" 9/16oz Glo Perch

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Northland Puppet Minnow 2" 1/4oz Hot Blue Chub

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Northland Puppet Minnow 1/Cd 1/4oz Bubblegum Tiger

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Silver

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for strikes from all sides. Center treble helps hook the slow...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Orange Tiger UV

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for strikes from all sides. Center treble helps hook the slow...

Northland UV Puppet Minnow 3", UV Firetiger

Year-round producer for bull bluegills, crappies, perch, walleyes, pike and trout. Deadly swimming and darting action is great for vertical jigging and casting. Optically brightened UV finish boosts attraction in low-vis and low-light conditions. Fish...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Berkley Choppo Topwater Bait, Cupped Propeller Tail, 3" size, 1/2oz, 2 Fusion 19 Treble hooks, Bone

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so...

Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook

3 in one blade bait, perfect for ice fishing or open water.

Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally finicky and in a negative feeding mood. Features: Balsa...

Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw

All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy conditions.

Strike King Chick Magnet Flatside, 7/16 oz, Sexy Shad 2.0

The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the four to six foot depth range. Anglers are also beginning...

Strike King Pro Model Crankbait S3XD, 7/16oz, Chartreuse Shad

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running...

Strike King Red Eye Shad, 1/2 oz Tungsten 2 Tap, Fire Craw

The Red Eyed Shad Tungsten 2-Tap has all the same features as our regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double tapping cadence for a unique sound that can trigger even the most finicky fish to bite...

Rat-L-Trap 1/2 Oz Lipless Crankbait

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most Influential Fishing Lure” of all time in their Hall of Fame fishing lure article. This lure produces...

Lunkerhunt East Pry, 3", 1/2oz, Silver Side

Predators looking for an easy meal usually pick off the weak, slow, or injured in a pack. Why not offer curbside pickup on their next order?Lunkerhunt’s Easy Prey hard bait mimics a wounded baitfish kicking through its final moments, making it an...

Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout

The X-Rap is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait" technique or with a...

Rapala Original Floating Lure, 2 3/4", 1/8 oz, Vampire

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the wounded minnow action continues to be...

LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange

Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension capabilities, and speed versatility. The precise lip design and intricately positioned stabilizers are strategically...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Cricket Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the walk-the-dog (or in this case, walk-the frog) retrieve...

Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture...

Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue

The plastic version of the original Shad Rap, the Shad Rap RS is a little heavier for easier casts in the wind. Slightly different "wobble" with a cadence-type rattle plus suspends on the stall like a real baitfish. Features Unique Wobble Rattling...

Rapala Shad Rap 2", 3/16 oz, Perch

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Features  Classic Rapala Action Natural Baitfish Profile Balsa Wood Construction Diving Lip...

Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Skitter Pop Topwater 2", 3/16 oz, Frog

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted & Chrome Finishes VMC Black Nickel...

Rapala Rattlin' Rapala Lipless Crankbait, 3 1/8", 3/4 Oz, Holographic Emerald Shad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features   Classic Lipless Design Unique Rattle...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic Lipless Design Unique Rattle...