Hard Bait

WNC Reaper Crankbait, 4.5", 20'+ Depth, WNC Tiger

If you're chasing giants, look no further than the WNC Reaper—the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish,...

WNC Reaper Crankbait, 4.5", 20'+ Depth, Perch

Get down deep and entice some Walleye with the Walleye Nation Creations WNC Reaper Crankbait! This crankbait can dive to 20+ feet when being trolled, making it essential to add to your arsenal!...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at...

Freedom Sim Shad Perch 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers...

Freedom Sim Shad Blue Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers...

Freedom Sim Shad Purple Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers...

Freedom Sim Shad Light Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers...

Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the...

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Yellow Perch

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift...

Rapala Rap-V Blade 6, 2-1/2", 1/2 Oz, #4 and #6 Hooks, Mossback Shiner

This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift...

Northland Puppet Minnow 3" 9/16oz Glo Perch

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in...

Northland Puppet Minnow 2" 1/4oz Hot Blue Chub

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in...

Northland Puppet Minnow 1/Cd 1/4oz Bubblegum Tiger

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Silver

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for...

Rapala Jigging Rap Vertical Jigging Lure 2-3/4" 5/8 oz Orange Tiger UV

Balanced design allows deep jigging and life-like swimming action. Center eyelet hangs presentation in perfect position for jigging and swimming. Single reversed hooks are sharp and aligned for...

Northland UV Puppet Minnow 3", UV Firetiger

Year-round producer for bull bluegills, crappies, perch, walleyes, pike and trout. Deadly swimming and darting action is great for vertical jigging and casting. Optically brightened UV finish boosts...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle...

Berkley Choppo Topwater Bait, 3", 1/2oz, Bone

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...

Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. 

Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Smelt

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. 

Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook

3 in one blade bait, perfect for ice fishing or open water.

Northland Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rumble Shiner - 3/8Oz - 3.25" - #4 Hook - 1/Box - Diving Depth 9-14' - Blue Tiger

Rapala Ultra Light Minnow, 2 1/2", 1/8 oz, Chrome, Sinking

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from...

Rapala Jointed Minnow, 2 3/4" 1/8 Oz Gold

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally...

Berkley Flicker Shad 2-1/4", 1/4 Oz, Blue Tiger

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish. Features Pro designed  Size,...

Cotton Cordell Super Spot Lipless Crankbait, 3", 1/2oz, Copper Craw

All Spots feature a realistic 3-D eye. These lipless, vibrating crankbaits have a built-in rattle that will attract even the wariest of fish. Balanced for maximum castability, even in windy...

Strike King Chick Magnet Flatside, 7/16 oz, Sexy Shad 2.0

The thin body design of the Chick Magnet and the circuit board lip impart a tighter wobble and an exceptionally lifelike action to the lure. The subtlety of the Chick Magnet makes it ideal in the...

Rapala X-Rap Jerkbait, 1-1/2", 1/16 Oz, Rainbow Trout

The X-Rap is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be...

LiveTarget Rainbow Smelt Deep Dive Jerkbait, 2 3/4", 1/8 oz, Gold/ Orange

Designed to be the ultimate realistic stick bait, this lure has it all, featuring a weight transfer system, rattle chamber, suspension capabilities, and speed versatility. The precise lip design and...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Leopard Frog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the...

Rebel Frog-R Topwater Bait 2 3/8, 5/16 oz, Bullfrog

Get ready to walk the frog! The Rebel Frog-R™ is a realistic topwater frog that combines one of a bass' favorite foods with one of bass fishing's most effective techniques: the frog and the...

Rapala X-Rap Jerkbait, 3-1/8", 1/4 Oz, Rainbow Trout

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

Rapala X-Rap Jerkbait, 3 1/8", 1/4 oz, Silver

The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts...

Rapala Shad Rap RS 2 3/4", 7/16 oz, Silver Blue

The plastic version of the original Shad Rap, the Shad Rap RS is a little heavier for easier casts in the wind. Slightly different "wobble" with a cadence-type rattle plus suspends on the stall like...

Rapala Shad Rap 2 3/4", 5/16 oz, Perch

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Features  Classic Rapala Action Natural Baitfi

Rapala Shad Rap 2", 3/16 oz, Perch

The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Features  Classic Rapala Action Natural Baitfi

Rapala Skitter Pop Topwater 2 3/4", 1/4 oz, Frog

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted &

Rapala Skitter Pop Topwater 2", 3/16 oz, Silver Blue

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Features  Cupped Lip Painted &

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Silver Gold

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Red Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features   Classic...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Silver

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Redfire Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Red Crawdad

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic...

Rapala Rattlin' Lipless Crankbait, 2", 3/8 oz, Baby Bass

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow.  Features  Classic...

Rapala Rattlin' Rapala Lure 1 1/2", 3/16, Silver

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic...

Rapala Rattlin' Rapala Lure 1 1/2", 3/16, Firetiger

Sound frequencies that are harmonic, uniform and "in tune" with nature combined with the legendary Rapala "wobble" is what make this lure so effective. Rip fast or run it slow. Features Classic...

Rapala Jointed Shad Rap 2 3/4", 7/16 oz, Silver Shad

A plastic, jointed version of the legendary Shad Rap that sends out a "distressed-minnow" signal loud and clear. Slightly exaggerated action converts otherwise disinterested fish.  Features Wide...

Rapala Jointed Minnow, 3 1/2", 1/4 oz, Pike

Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are traditionally...

Rapala Husky Jerk 12, 4 3/4", 7/16 oz, Baby Bass

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

Rapala Original Floating Lure 5 1/4", 1/4, Silver

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or...

Rapala Original Floating Lure 4 3/8", 3/16, Rainbow Trout

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or...

Rapala Original Floating Lure 4 3/8", 3/16, Perch

Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or...