Hard Bait

Berkley Warpig Lipless Crankbait, 2 3/8", 1/4oz, Sexier Shad

Berkley paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the essence...

Berkley Vibrato Jigging Bait, 2-1/2" 3/4 Oz , Ghostescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2 5/8" 1 Oz, Ghostescent

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/4", 1/2 Oz, Ghostescent

As its name implies, the Vibrato has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Vibrato Jigging Bait, 2-1/2" 3/4 Oz, Pinkesecent

As its name implies, the Vibrato® has a natural vibrating action, but unlike typical vibrating lures, it vibrates on the fall, when jigged, twitched, retrieved steadily, or trolled in any way and at...

Berkley Jack Lipless Crankbait, 2.75", Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.75", Ghost Red Gill

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 3/4 oz, 2.75", Gold Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.75", Chrome Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.75", Jester

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.75", Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.75", Chrome Red Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.75", Blue Frost

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.75", Special Red Craw

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Warpig Lipless Crankbait, 3", 1/2oz, Yellow Perch

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to create dream baits. These hard baits capture the...

Berkley Stunna 112 Jerkbait, 4.4", French Pearl OB

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...

Berkley Stunna 112 Jerkbait, 4.4", Blue Vapor OB

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...

Berkley Stunna 112 Jerkbait, 4.4", Nebu

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...

Berkley Stunna 112 Jerkbait, 4.4", OG Blue

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...

Berkley Stunna 112 Jerkbait, 4.4", Wakasagi

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...

Berkley Stunna 112 Jerkbait, 4.4", Stealth Minnow

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...

Berkley Stunna 112 Jerkbait, 4.4", Baja

Born from the synergy of expert lure design and deep, scientific understanding of fish behavior, the Berkley® Stunna delivers on action, casting distance, sink rate, and precision. When it matter...

Berkley Jack Lipless Crankbait, 1 Oz, 3.1", Knock Out

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 3.1", Jester

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 1 Oz 3.1", Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 1 oz, 3.1", Firetiger

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 3.1", Chrome Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 3.1", Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.5" Viking Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack, 1/2 oz, 2.5", Tigerzord

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack, 1/2 oz, 2.5", Gold Chrome

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.5" Chrome Red Perch

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.5" Chartreuse Flash

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Jack Lipless Crankbait, 2.5" Blue Frost

The Jack’s tungsten weighting and sharp knife blade design produce a super fast fall and maximum side flash make it crazy deadly for casting or vertical presentations. Rip it up and guard the fall...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Fluorescent Orange Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True...

Berkley Hit Stick 4-1/2 ", 1/3oz, Float, Black Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True...

Berkley Hit Stick 4 1/2", 1/3oz, Fluorescent Orange Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True...

Berkley Hit Stick 4 1/2", 1/3oz, Float, Black Silver

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Float, Black Gold

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True...

Berkley Hit Stick 6", 1oz, Fusion 19 hooks, Blue Bullet

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley Hit Stick has done just that. True...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, Purple Slime

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, OG Blue

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to...

Berkley Finisher Glide Bait, Sinking, 3.5in (9cm), 3/4oz, MF Firetiger

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react...

Berkley Choppo Topwater Bait 75, 3", 1/2oz, HD Baby Bass

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open...

Berkley Choppo Hardbait 75 HD Blueback Herring

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open...

Berkley Choppo Hardbait 75 HD Threadfin Shad

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open...

Berkley Choppo Topwater Bait 75, 3", 1/2oz, HD Golden Shiner

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open...

Berkley Bullet Pop 70, 2 3/4", Perfect Ghost

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the...

Berkley Bullet Pop 80, 3 1/4" Size 4 Treble, Ghost Bluegill

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Bullet Pop 80, 3-1/4", Baby Bass

Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. It's sleek tail weighted design provides excellent casting performance while the...

Berkley Bullet Pop 70, 2 3/4", Danald

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the...

Berkley Choppo 90 Topwater Bait, 3-2/7", 1/2 oz, HD Golden Shiner

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and Wind the Berkley Choppo around cover and in open...