Hard Bait

Strike King KVD Elite 200 Jerkbait, Pro Blue Glimmer

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD Elite 200 Jerkbait, Pro Smelt

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Strike King KVD 200 Jerkbait, Pro Shizzle

Maximizing distance with every cast, Strike King’s KVD Elite J200 Jerkbait is engineered with a weight transfer system and delivers erratic, unpredictable action for heightened performance during all times of the year. The Elite J200 features...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Goldaliscious

Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Goldaliscious

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Black, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Perch, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Lime Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Ghost White, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Minnow, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Gil, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/4oz, Sinks, #2 Hooks, Stealth Ayu, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Shad, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Stealth Gill, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Purple Bullet, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Berkley SPY, 70mm , 1/3oz, Sinks, #2 Hooks, Ice, Blister

A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and wide-ranging baitfish profile. Fitted with easy...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, FireTiger

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Sexy Chrome

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Gold Black Back

he Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Precise Walleye Crank, 4.75" 5/8 Oz, Chrome Blank

The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from walleye-trolling expert Mark Romanack! The PWC is designed to quickly reach the strike zone with a steeper diving...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 5/8 Oz, Pro Perch

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Green Gizzard

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

SteelShad Original 3/8 Oz Perch (Firetiger)

The Original SteelShad® 3/8 oz. blade bait in Perch (Firetiger) is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

SteelShad Original Gold, 3/8 Oz

The Original SteelShad® 3/8 oz. blade bait in Gold is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Orange Belly

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Gold

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of time and is arguably one of the most effective bass lures in history, and has probably put more bass in boats...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Purple Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait, 1/2 Oz Chrome Blue Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Frankenstien

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Clown

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Gold Digger

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Perch

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Firetiger

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Frankenstein

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Electric Lady

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Tropical Sunset

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Watermelon

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, WNC Tiger

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Perch

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Drifter Straight Believer Musky Trolling Plug 10" Fire Perch

Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Freedom Sim Shad Perch 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Bluegill 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Fire Tiger 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Blue Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...