Hard Bait

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Black/Splatter Black

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Chrome Blue/Splatter Blue

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

Bill Lewis Hammer-Trap Lipless Crankbait - 3/8 Oz, Green Gizzard

Introducing the Bill Lewis Hammer-Trap Lipless Crankbait, a groundbreaking addition to the lipless category that seamlessly continues the brand's illustrious 50-year legacy!This new offering stands out with its distinct hammering action, creating a...

SteelShad Original 3/8 Oz Perch (Firetiger)

The Original SteelShad® 3/8 oz. blade bait in Perch (Firetiger) is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

SteelShad Original Gold, 3/8 Oz

The Original SteelShad® 3/8 oz. blade bait in Gold is 2 3/4 inches long, made from durable stainless steel with a molded lead weight, and features two #6 VMC Permasteel hooks that are coated for both fresh and salt water fishing.

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Orange Belly

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Bloodline Shad

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Gold

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of time and is arguably one of the most effective bass lures in history, and has probably put more bass in boats...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait 1/2 Oz Chrome Purple Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Bill Lewis Rat-L-Trap Chrome Series Lipless Crankbait, 1/2 Oz Chrome Blue Back

The Bill Lewis Rat-L-Trap is THE original lipless crankbait. First developed by Bill Lewis himself in the late 1960s, the Rat-L-Trap is a 3 inch, 1/2 ounce shad profile lure that has seen extensive use by anglers all over the world for over 50...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Frankenstien

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Clown

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Antifreeze

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Bubbleyum

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Gold Digger

Walleye Nation Creations Shaky Shad Crank Bait, Size 2 3/8", 7' Dive Depth, Perch

Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The “Shaky Shad” has a one of a kind wobbling action with loud built in rattles to call fish in from a distance. The “Shaky...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Firetiger

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Frankenstein

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Gold Digger

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations Boogie Shad, Banana Style Crankbait, Size 2", 17' Diving depth, Electric Lady

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Tropical Sunset

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Walleye Nation Creations WNC Reaper, Deep Diving Crank Bait, Size 4.5", 25' Diving Depth, #4 Hook Size, Watermelon

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next item...

Lunkerhunt IMPACT Series Mixed Water Combo

Mixed Water Combo Includes: Impact Crush - Shiner Impact Jolt 2.5F - Red Hot Impact Slash 6S - Silverside Impact Ignite - Electric 

Drifter Straight Believer Musky Trolling Plug 10" Fire Perch

Its unique action shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18 to 20 feet. Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait...

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Nat White Perch

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Berkley Vibrato Lure, 1 1/2 " 1/8 oz two sz 12 treble Pinkescents

As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed!

Freedom Sim Shad Perch 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Bluegill 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Fire Tiger 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Blue Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Purple Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Dark Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Light Goby 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Green Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Sim Shad Silver Shad 3/8 oz

Introducing the Freedom Tackle Sim Shad. Available mid December! With a host of innovative features designed to entice the most elusive fish, this cutting-edge lure is a game-changer for anglers seeking whitefish, walleye, and other predator fish...

Freedom Turnback Shad Vertical Jig 1 1/4" 3/32oz Fire Tiger Glow UV

The Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swings freely on the metal line tie shaft. With a jerk of the rod the lure will dart off in random directions, turn...

Northland Puppet Minnow 3" 9/16oz Glo Perch

The most versatile and lethal jigging lure ever designed for vertical jigging below a boat or thru an ice hole. Tie one on and hang on. Lip-stick wide angle hooks. Allows anglers to change actions in seconds. Durable tail fin provides lifelike horizontal...

Rapala Husky Jerk Pink Clown 4" 3/8 Oz Rattling Lure

Rapala Husky Jerk 10Color: Pink Clown4" - 3/8 ozTarget Depth: 4 - 8 ft Two No 5 Treble Hooks Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Charteuse Copper

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King Chick Magnet Jr 1/4oz 2-4 ft, Baby Carp

Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet,...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Bluegill

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro TN Shad 2.0

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Table Rock

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Strike King KVD Elite 300 Jerkbait, Pro Phantom Perch

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance—KVD ELITE 300 jerkbaits take performance to a whole new level. With 12 premier colors hand-picked by Kevin VanDam, and...

Cotton Cordell CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

CC Shad, Chrome Blue Back, Orange Belly, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

Cotton Cordell CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

CC Shad, Spot Tail Shiner, Big Rock Custom Color Series, 2.5", Diving Depth 8-20 Feet

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Emerald Shad

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so...

Rapala Rattlin' Lipless Crankbait 2 3/4", 1/2oz, Holographic Blue Shad

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune" with nature. This secret of sound combined with the legendary Rapala "wobble" is what make this lure so...

Rapala Rippin' Rap Lipless Crankbait, 2 1/2", 1/2 oz, Firetiger

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Berkley Flicker Shad Shallow, enhanced slow rise, side roll, & flash, 2'', size 8 Fusion19 treble, Slick Firetiger

Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out...

Berkley Flicker Shad Pro Flash Crankbait, 2 3/4", 5/16 oz, Slick Purple Candy

Berkley has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitates a fleeing baitfish.

Freedom Blade Bait 3/4 oz Perch VMC #6 Double Hook and #6 Treble Hook

3 in one blade bait, perfect for ice fishing or open water.