Soft Bait

Big Bite Baits 60 Piece Crappie Kit

The Kids Kit is the perfect way for kids to catch all types of fish, including largemouth bass, bluegill, crappie, and more. A  true multi-species kit, get this for your little fishing buddy and go...

Keitech Fat Swing Impact, 3.8" Sexy Ayu, 6 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Green Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Red Craw, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 4", Salt/Scent Infused, Tennessee Shad, 6pk

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Pumpkin, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

X Zone 6" Deception Worm, Houdini, 12pk

The X Zone Pro Series Deception Worm is Ultimate FLOATING Finesse Worm! Made from a specialized blend of soft plastic, when fished with a weight the Deception Worm will stand with its tail straight...

X Zone 6" MB Fat Finesse Worm, Morning Dawn, 8pk

The X Zone Pro Series MB Fat Finesse Worm is a slightly fatter alternative to a classic finesse worm. Show them something different! Classic finesse worm shape, just fatter! Catch more bass with a...

Keitech Crazy Flapper, Green Pumpkin, 3.6" Twin Tail Craw/Creature, 7Pk

Keitech is proud to announce the release of our 1st. craw-type bait called the " Crazy Flapper". The "Keitech Crazy Flapper" can be Texas rigged, Fished on your favorite Jig head, used on the Drop...

Keitech Easy Shiner 8", Ghost Rainbow Trout, 2Pk

The Easy Shiner is a shad shaped swimbait with legendary Keitech swimming motion. The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! These versatile swim baits come...

Keitech Fat Swing Impact, Bluegill Flash, 6.8", Fat Paddletail Swimbait, 3Pk

The long awaited Keitech 6.8-Inch FAT Swing Impact has hit he market! Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance...

Keitech Fat Swing Impact, Pro Blue Red Pearl, 6.8", Fat Paddletail Swimbait, 3Pk

The long awaited Keitech 6.8-Inch FAT Swing Impact has hit he market! Keitech's original two-tone color injection process uses several different types of salted plastics to achieve perfect balance...

Z-Man TRD TicklerZ, 2.75", Laguna Shrimp, 8 pk

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates...

Rapala CrushCity The Suspect 275, Motor Oil UV, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.  

Rapala CrushCity The Jerk 3.75", Motor Oil UV, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. <

Berkley Gulp! Saltwater Swimming Mullet, 3", Pearl White/Chartreuse, 11pk

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic head and body design H

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Black Blue Flake, 8 Pack

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season...

Rapala CrushCity Mayor, 3", Salt/Scent Infused, Green Shad, 8 Pack

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all...

Rapala CrushCity Ned BLT, 3", Green Pumpkin Blue, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

Great Lakes Finesse Hover Minnow, 2 3/4", Iridescent, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Matte Black, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Smoke Clear Purple Flake, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Green Pumpkin, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Meltdown, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Crush Shad, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Frosted Shad, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Green Pumpkin Purple Flake, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Fire Craw, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Watermelon Pearl, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Great Lakes Finesse Hover Minnow, 2 3/4", Pro Grape, 8 Pack

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig,...

Zone Adrenaline Craw Jr. 3.5", Peanut Butter and Jelly , 7pk

The brainchild of Bass Master Elite Series Pro, Brandon Palaniuk, the X Zone Lures Pro Series Adrenaline Craw features a proven fish catching design that reflects the creative thoughts and ideas of a...

X Zone Adrenaline Craw Jr. 3.5", California 420, 7pk

The brainchild of Bass Master Elite Series Pro, Brandon Palaniuk, the X Zone Lures Pro Series Adrenaline Craw features a proven fish catching design that reflects the creative thoughts and ideas of a...

X Zone Adrenaline Craw 4.25", Summer Craw, 6pk

The brainchild of Bass Master Elite Series Pro, Brandon Palaniuk, the X Zone Lures Pro Series Adrenaline Craw features a proven fish catching design that reflects the creative thoughts and ideas of a...

Rapala CrushCity Ned BLT, 3", Baby Bass, 10 Pack

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in.

Z-Man Goat 3.75", Green Pumpkin, 4 Pack

Super versatile 3.75” size, twin action tails, and naturally buoyant, 10X Tough ElaZtech construction make this the ideal flipping bait, jig trailer, ChatterBait trailer, or swimming grub.   Twin...

Z-Man Goat 3.75", The Deal, 4 Pack

Super versatile 3.75” size, twin action tails, and naturally buoyant, 10X Tough ElaZtech construction make this the ideal flipping bait, jig trailer, ChatterBait trailer, or swimming grub.   Twin...

Yamamoto Senko Worm 5", Cinnamon (Brown) with Large Black, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

Yamamoto Senko Worm 5", Oxblood Brown Indigo with Red Flake, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

Yamamoto Senko Worm, 4" Watermelon with Copper Flake & Orange with Red Flake, 10 Pc

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an...

Yamamoto Senko Worm 5", Smallmouth Magic, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

Yamamoto Senko Worm, 4", Chartreuse Shad, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an...

Yamamoto Senko Worm, 4", Blue Pearl with Large Silver Flake, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an...

Yamamoto Senko Worm 5", Red, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

ZMan Finesse TRD Bugz 2.75" Bait, Junebug, 6 Pack

Taking a time-tested softbait profile, scaling it down to Ned Rig proportions, and building it from naturally buoyant ElaZtech material results in a finesse bait that is a necessity for serious bass...

Yamamoto Senko Worm 5", Morning Dawn, 10 Pk

The Senko is a staple in the fishing world. The original soft-plastic stickbait has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of...

Keitech Swing Impact, 2", Scented, Green Pumpkin Magic, 12 Pk

The Keitech 2-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process...

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Perch, 6 Pack

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Rapala CrushCity Cleanup Craw, 3.5", Salt/Scent Infused, Chile Craw, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack.

Rapala CrushCity Freeloader, 4.25", Salt/Scent Infused, Electric Shad, 6 Pack

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Yum Ned Rig Kit 4 Soft Plastic

The ned rig has swept across the country as a popular way to downsize and get bites when the fishing is tough! However, it can be difficult to find all the necessary components for the rig in one...

Rapala CrushCity Mooch Minnow, 3 1/2", Green Shad, 6 Pack

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Ice, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s...