Soft Bait

Northland Eye-Candy Paddle Shad 3.5" Sculpin, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5" Silver Chartreuse, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5" Purple Gill, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Nightcrawler 6" Pink Silver, 5 Pack

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing...

Northland Eye-Candy Minnow 4 In Pink Silver 5/Bg

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Purple Shad, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Smelt, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Sculpin, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Northland Eye-Candy Minnow 4" Chartreuse Shad, 5 Pack

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that! Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material...

Berkley PowerBait Maxscent Creature Hawg 4", Black Blue Fleck, 8 Pack

Built for heavy cover, the Berkley Powerbait MaxScent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping, pitching, and punching, this bait features a ribbed...

LiveTarget Frog Hollow Body Popper Topwater Lure, 2", 3/0 Hook, 3/8 oz, Emerald/Red, Floating

Personally designed as a Signature Series product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

Z-Man MinnowZ Swimbait 3" Houdini 6 Pack

Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this...

Yamamoto Senko Worm, 5", 10pk, Strawberry Cream

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Yamamoto Senko Worm, 5", 10pk, Green Pumpkin w/Black White

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Yamamoto Fat Ika, 4", Smoke/Silver, 10 Pack

Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the fall rate of a bulkier heavy bait. With the Yamamoto Fat Ika you can jig and swim more accurately than...

Yamamoto 4'' Fat Ika Fire Craw, 10 Pack

Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the fall rate of a bulkier heavy bait. With the Yamamoto Fat Ika you can jig and swim more accurately than...

Big Bite Baits Scentsation 4" Slim Minnow, Green Pumpkin, 10 Pack

The Big Bite Baits Scentsation Slim Minnow is the perfect Minnow for any angler who wants to be able to cast into any waters and catch a monster! Designed by BBB's own infamous R&D team, the Scentsation Slim Minnow has been tested rigorously to...

Yamamoto 2.5" Yamatanuki Heavy Brown Purple Laminate, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 2.5" Yamatanuki Heavy Black With Large Blue Flaked, 10 Pack

Features: The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for...

Yamamoto 2.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 10 Pack

The Yamamoto Yamatanuki Heavy Soft Plastic bait is a new offering from the Yamamoto lineup of baits that has been popular in Japan for years! Custom formula allows it to be fished weightless yet cast great and fall fast. Excellent for flipping, casting,...

Yamamoto 3.5" Yamatanuki Heavy, Green Pumpkin With Black Flakes, 8 Pack

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

Lunkerhunt Compact Popping Frog 2", 1/2 oz, Dusk

Designed to provide opportunistic fish with an inviting bite-sized amphibian profile, the Lunkerhunt Compact Popping Frog features a unique concave mouth design that splashes and spits water erratically as it pops and walks along the surface...

Lunkerhunt Compact Popping Frog 2", 1/2 oz, Rusty

Designed to provide opportunistic fish with an inviting bite-sized amphibian profile, the Lunkerhunt Compact Popping Frog features a unique concave mouth design that splashes and spits water erratically as it pops and walks along the surface...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Leech, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Okeechobee Craw, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Black Blue Fleck, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Watermelon Red Fleck, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hive Wacky Stick 5" Soft Plastic, Pumpkin, 6 Pk

Experience a new way of Wacky-Rig-Fishing with the HIVE Wacky Stick. Meticulously designed for flawless wacky rig presentations and crafted with our Ultra Durable Soft Plastic (UDSP), it can handle the toughest battles. With its subtle wiggle on the...

Lunkerhunt Hellgrammite 3" Soft Plastic, Okeechobee Craw, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Bama Craw, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Black, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Lunkerhunt Hellgrammite 3" Soft Plastic, Green, 6 pk

A smallmouth finesse angler’s dream come true, the Lunkerhunt Hellgrammite is built with a host of realistic tentacle appendages that quiver enticingly to attract bites from finicky and highly pressured bass. Poured with a proprietary...

Z-Man Elaztech Jerk Shadz Scented Swimbait, 4" New Penny 5 Pack

A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or...

Z-Man Elaztech TRD Tubez 2.75", 6Pk, Mudbug

Engineered with a solid nose for easy rigging on Finesse ShroomZ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest finesse bass and crappie fishing tactics. It's buoyant...

Rapala CrushCity The Jerk 3.75" Rockmelon, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75", Comet, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75", Bombshell, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75" Glow Shad, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity Heavy Hitter 4", Pearl Watermelon, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Baitfish, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Whiting, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Heavy Hitter 4", Budgie, 5 Pack

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile and aggressive action to draw strikes from afar.   Super TPE (Thermoplastic Elastomer) -...

Rapala CrushCity Creeper 2.5" Banana Prawn, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5", Lumo, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5", Yabbie, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity Creeper 2.5" Bubblegum UV, 8 Pack

The Creeper™ is a small package but a big "Meeny". Multispecies appeal, mimicking any forage and a Canadian staple.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant...

Rapala CrushCity The Suspect 275, Neon Pearl, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Glow Shad, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Jerk 3.75 Pearl White, 7 Pack

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Whitebait, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Pearl Watermelon, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...

Rapala CrushCity The Suspect 275, Baby Bass, 8 Pack

Big results in a small package, The Suspect™ satisfies the tastebuds of panfish and trout to the biggest bass in the lake.   Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold...