Soft Bait

Apex Salted Mini Tubes, 1.5" Orange/Chartreuse, 15 Pack

Apex Salted Mini Tubes, 1.5". Red/Chartreuse, 15 Pack

Bobby Garland Mo' Glo Slab Slay'R 2", Screamer, 12 Pack

Brighten up your prospects when it's time to get tough on crappie with the Bobby Garland Mo' Glo Slab Slay'r baits. Featuring a super-glow formulation for irresistible appeal, the Mo' Glo Slab Slay'r offers a deadly combination of a ribbed yet solid body...

Lunkerhunt Hollow Body Phantom Spider, Fang, 2" 1/4 Oz

Taking realism to a whole new level, the Lunkerhunt Hollow Body Phantom Spider looks as good as it fishes. Featuring a hollow body weedless design similar to a hollow body frog, the Lunkerhunt Hollow Body Phantom Spider is equipped with walking legs...

Mister Twister Sassy Stingum Bait 2-1/4" Black/ Blue

The Mister Twister 2¼ inch Sassy Stingum is made with a super soft formula that allows the lure to give off maximum action in the water. This life-like action is what can turn a slow day of fishing into a fishing frenzy in no time. The key to the...

Berkley PowerBait Minnow, 2" Emerald Shiner, 18 Pack

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin/Watermelon

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Green Pumpkin

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Goat

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Berkley PowerBait MaxScent Creature Hawg, 4", 8 Pk, Alabama Craw

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Z-Man Finesse Trd 2.75" Pro Yellow Perch 8 Pack

Perhaps the best selling and most often imitated softbait in the last decade, the original 2.75" Ned Rig stickworm is still the hands-down favorite among tournament pros and weekend warriors alike, thanks to its floating, ElaZtech® material, 10X...

Yum Dinger Soft Plastic Worm 4", Copper Flash

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist.

Z-Man Stingerz 2" Coconut Ice Glow 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft jerkbaits feature a deep bellied shad or baby panfish...

Z-Man Stingerz 2" Purple Death 8 Pack

Molded with a unique profile seen nowhere else, the Z-Man StingerZ Micro Finesse Baits are an excellent choice for times when a significantly down-sized presentation is key. These miniaturized soft jerkbaits feature a deep bellied shad or baby panfish...

Z-Man Stingerz 2", Space Guppy, 8 Pack

Z-MAN STINGERZ2in SPACE GUPPY 8pk

Lunkerhunt Hive Seeker Swimbait, 3.5", Sexy Melon, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Lunkerhunt Hive Seeker Swimbait, 3.5", Tennessee Shad, 7 Pack

The Lunkerhunt Hive Seeker Swimbait, available in both 3.5in , 4.5in, and new 5.5in lengths is the latest addition to the Hive series of baits. All baits in this series feature our Ultra Durable Soft Plastic material which can withstand the attack from...

Z-Man Elaztech Zinkerz Finesse Worm 5", Green Pumpkin Goby, 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Z-Man Elaztech Zinkerz Finesse Worm 5" Blue Claw 6 Pack

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart...

Storm Largo Shad, 3.5 Inch, Live River Shad, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Arkansas Glow, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Storm Largo Shad, 3.5 Inch, Electric Chicken, 6 Pack

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.   Great shimmy and thump right out of the package Customize by cutting or removing the “tail tendon” for a wider action Provides...

Z-Man Elaztech Trick Shotz Drop Shot Bait 3.5", Twilight, 6 Pack

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech construction, 3.5" and 4.2" Trick ShotZZ-Man's first specifically designed drop shot baitsfeature limber, ribbed bodies and spade-shaped tails that produce ultra-lifelike action...

Z-Man Shad Fryz 1.75" Bumblebee, 8 Pack

This 1.75” paddletail swimbait is sculpted after the tiny shad and panfish that are predominant forage across many waterways and kicks and swims more than its micro-sized competitors, thanks to our incredibly soft ElaZtech superplastic material!

Keitech Shad Impact 5", Shad Shaped Dropshot Bait, Electric Shad 6 Pack

The Shad Impact is a lure that maintains a horizontal swimming posture with a natural rolling action that imitates a wounded bait fish. The top section of the bait is a no salt, light weight plastic and the bottom is a heavier, salted plastic. This...

Z-Man Slim SwimZ 2 1/2" Soft Plastic Paddle Tail Swimbait, Baby Bass, 8 Pack

Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, even when ripping it through grass and other surface cover. Delivers incredible softness and an enticing...

Keitech Easy Shiner , 2" Male Perch, 12 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Easy Shiner, 5" Shad, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Keitech Fat Swing Impact, 3.8" Male Perch, 6 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Fat Swing Impact, 2.8" Bluegill, 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Easy Shiner, 8" Sexy Shad, 2 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

Berkley PowerBait Jerk Shad, 5" Houdini, 10 Pk

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Berkley PowerBait Minnow, 3" 15Pk, Pearl White

Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.

Keitech Fat Swing Impact Original Sexy Shad, 2.8", 8 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech Fat Swing Impact 5.8" Fire Craw, 4 Pack

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at any...

Keitech 5" Easy Shiner, Fire Craw, 5 Pack

These versatile swim baits come in three sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different types of salted plastics to achieve fantastic balance and action. These baits can be fished many ways. The...

LiveTarget Frog Hollow Body Popper Topwater Lure, 2 1/2", 5/0 Hook, 1/2 oz, Green/Yellow, Floating

Personally designed as a Signature Series product by LIVETARGET Pro Angler and TV personality Scott Martin, the Hollow Body Frog Popper will soon become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy...

Lunkerhunt Bait Shifter Minnow Kit, 3.5", Nitro Glow, 3 Pack

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a unique chamber running through them, Lunkerhunt’s Bait Shifters are designed to allow Bait...

Lunkerhunt Micro Typhon-Glow, 10 Pack

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist. 1.5...

Northland Eye-Candy Paddle Shad 3.5", Gizzard Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Northland Eye-Candy Paddle Shad 3.5", Smoke Shad, 5 Pack

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and...

Rapala CrushCity Bronco Bug, 4", Bama Bug, 6 Pack

The most unique offering in the CrushCity lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like Swimming Action “Bronco Buck” Kick when Jigged Soft Ribbed Hook Slots on Both...

Rapala CrushCity Bronco Bug, 4", Green Pumpkin Watermelon, 6 Pack

Like all CrushCity baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight Kicking Action Claws Perfect for Flipping,...

Rapala CrushCity Cleanup Craw, 3.5", Green Pumpkin Magic, 7 Pack

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw is the ultimate bass snack. Tight Kicking Action Claws Perfect for Flipping,...

Rapala CrushCity Bronco Bug, 4", Green Pumpkin-Blue Pearl, 6 Pack

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like Swimming Action “Bronco Buck” Kick when Jigged Soft Ribbed Hook Slots on...

Rapala CrushCity The Jerk 3.75", Budgie, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 3.75", Pearl Watermelon, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

Rapala CrushCity The Jerk 3.75", Neon Pearl, 7 Pack

Coast to Coast, The Jerk is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators. Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds...

P-Line Sunrise Squid Skirt, 4 1/2", Pink, 5 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size, to albacore fishermen rigging the 7.5 inch models in “Daisy Chains”, to marlin fishermen re-skirting their...

P-Line Sunrise Squid Skirt, 2 1/2", Pink Double Glow Stripe, 8 Pack

The P-Line Sunrise Squid is the perfect bait for a number of different species. From ocean salmon trollers using the 4.5 inch size to albacore fishermen rigging the 7.5 inch models in "Daisy Chains", to marlin fishermen re-skirting their favorite heads...

Live Target Gizzard Shad Swimbait, 5.5" 2 Oz, Green/Bronze

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The unique LIVETARGET Oscillator Tail generates...

Berkley PowerBait Gilly 4.33" Green Pumpkin, 3 Pack

The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy...