Soft Bait

Yamamoto Senko Worm, 5", Bruised Shin, 10pk

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Got-Cha Curl Tail Grub Fishing Lure 4", Lime Green Firetail, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

Got-Cha Curl Tail Grub Fishing Lure 4", Dark Green/ Silver Flake, 20 Pk

The Sea Striker Got-Cha 4'' Curltail Grub is one of the fisherman's most popular soft plastic lures. Great for Bass, Trout, Walleye, Stripers and other gamefish. A deadly lure for saltwater trout, the 4'' Curltail Grubs are packed in a printed reusable...

X Zone Ned Zone 3", Big Limit, 8 Pk

This soft, floating, ribbed, Ned Rig bait is perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs. The belly of the Ned Zone is unique as it comes with...

Zoom Swimmin Super Fluke Jr, Crazy Chrome, 10 Pk

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a swoop and glide motion, or wind it steadily and feel it pulse like a spinnerbait. It's great by itself or on...

Zoom Tiny Brush Hog, Watermelon Red, 15 Pk

The sleeper of the Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a dropshot to fill out your limit. It packs all of the action of its bigger brethren into a compact unit that replicates small baitfish or craws...

Yamamoto Senko Worm, 5", 10pk, Watermelon & White Laminate

Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall...

Strike King 3 3/4" Rage Swimmer, Ghost Shad, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Swimmer is perfect when rigged with...

Strike King 3 3/4" Rage Swimmer, Green Pumpkin, 7 Pack

Each Rage Tail lure has a unique andexclusive tail design and is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. The Rage Swimmer is perfect when rigged with...

Zman TRD Hogz 3" Creature Bait, Drew'S Craw, 6 Pack

Mimicking a variety of invertebrates that make up the bulk of a bass' diet, the 3" TRD HogZ is a ribbed, compact-profile creature bait designed to pair perfectly with Z-Man's Finesse ShroomZ and NedlockZ jigheads for Midwest finesse-style applications...

Strike King Rattlin' Rage Craw 4", California Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Watermelon Seed with Red Flake

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Copy of Strike King Rattlin' Rage Craw 4", Blue Bug

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Falcon Lake Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

Strike King Rattlin' Rage Craw 4", Bama Craw

By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle...

X Zone 3.75" X-Tube, Green Pumpkin, 8 pk

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any condition or location. Rig with an internal tube jig head for dragging or snap jigging over deep structure...

Yamamoto Swim Senko, 5", Black

This breakthrough bait perfectly unites two of today's top lures - the Senko and a swimbait in one hot product.

ZMan Scented PaddlerZ 4", 5 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMan Shad FryZ 1.75", 8 Pk

Features Durable ElaZtech baits won't rip or tear like other plastics Super soft texture means more action Naturally buoyant and lifelike in the water 100% non-toxic and contains no PVC/ Phthalates free Catches crappie bream/bluegill, perch, trout, bass...

ZMan Hard Leg FrogZ 4"

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMan GOAT ToadZ 4", 3 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMAN Zinkerz 5" Black/ Blue Laminate, 6 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMAN Zinkerz 5" Canada Craw, 6 Pk

Features Super-strong ElaZtech baitz are 10x more durable than ordinary soft plastic ElaZtech baits are naturally buoyant and will float when rigged unweighted The flexibility of ElaZtech assures life-like action that mimics natural bait ElaZtech is...

ZMAN Scented Paddlerz 4" Electric Chicken, 5 Pk

ZMAN Scented Paddlerz 4" Electric Chicken, 5 Pk

ZMAN Scented Paddlerz 4" Slam Shady, 5 Pk

ZMAN Scented Paddlerz 4" Slam Shady, 5 Pk

Strike King Mr. Crappie Slabalicious Swimbait, 2", Glimmer Blue, Floating,15pk

The Mr. Crappie Slabalicous ( Crappie Swim Bait ) is designed for casting, trolling, pulling, flipping or pitching. Great swimming action and vibration from the unique tapered design and a special paddle tail that crappie can't resist.

Strike King Mr. Crappie Sausage Heads 1/16oz, 3pk

The Mr. Crappie Sausage Heads are designed with a unique sausage shaped head and with an Eagle Claw Lazer Sharp platinum black hook to keep the bait from rolling side to side for that perfect hook set every time. Great for vertical jigging or casting.

Apex Rigged Grubs 1/4 Oz, 5 Pack

Description Each unit is perfectly rigged, just tie one on and cast An epoxy coating protects the jig head, while the deadly bronze hook completes the package

Set The Hook Zaga Craw 2" Watermelon Red, 6 PK

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is overloaded with proprietary BaitFuel attractant, it has...

Set The Hook Zaga Craw 2", Green Pumpkin Chartreuse

Offering anglers huge action with a bite-sized profile, the l Zaga Craw is built to help you overcome challenging fisheries and put big bass in your livewell. The first finesse style craw that is overloaded with proprietary BaitFuel attractant, it has...

Z-Man Diezel Minnowz 4", 5 Pack

Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh- and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and...

X Zone 3" Ned Zone, Green Pumpkin Blue Flake, 8pk

3" Ned Zone, Green Pumpkin Blue Flake, 8pk

Savage Gear 3D Suicide Duck 6" Loon

A super realistic Duckling top water imitation lure loaded with innovative features! The 3D Scanned details will fool even the most wary predator fish and ensure you brutal attacks! Hard ABS ultra-strong body with semi soft and durable feet. The spinning...

Set the Hook DSSM75 Swimbait 3", Fire Tiger, 8 Pack

The DSSM 75 SwimbaitDesign to kick with minimum forward motion or when retrieved the tail gives the body a nice tight side to side quiver. Great for Drop Shotting and the nose has enough meat to rig it on a football or your favorite jig head without...

Lunkerhunt 1.5" Hive Micro Typhon, 10 Pk, Black

The All new Lunkerhunt Micro Typhon is a solid body tube offers the angler a small profile bait with unreal action and durability. This little bait comes in at 1.5” with tantalizing tentacles that create the action that fish can not resist...

Lunkerhunt 3" Finesse Craw 8 Pack Bait, Crimson

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile crawfish scurrying along the bottom when worked with a quick lift, pull, and short pause action. With a slow...

Set The Hook 2" Zaga Craw Bait Fuel, Black

The first finesse style craw integrated with BaitFuel, a powerful new scent technology developed in a lab and proven on the water. The Zaga Craw is designed to maximize scent dispersion, the protruding ribs give off subtle vibrations and the tapered claw...

Set The Hook 4.5" Flat Sided Shad 8 Pk With Bait Fuel

The first drop-shot worm integrated with BaitFuel – a powerful new scent technology – Developed in a Lab – Proven on the water. The design of the Flat Sided Shad starts with a Nub Head design which increases density and gives drop...

Set The Hook 3.5" Flat Sided Shad 10 Pk With Bait Fuel

Designed to be the ultimate dropshot bait, the NetBait BaitFuel Flat Sided Shad has all the right features to overcome challenging conditions and bring big bites to your line. The nose of the Flat Sided Shad is molded with a bulky head that makes it...

Snag Proof Hollow Body PHAT Frog, 5/8 oz

Perfect is exactly what we do and we've taken Froggin' perfection to the next level with the ALL NEW Snag Proof Phat Frog  Features WATER EVAC SYSTEM: designed to naturally expel any water infiltration while the frog is being fished for unbeatable...

Berkley PowerBait Ice Action Waxies 3/4" 14Pk, Red

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which draws in even the wariest of fish. Stop messing around...

Berkley PowerBait Ice Action Waxies 3/4" 14Pk, Chartreuse

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which draws in even the wariest of fish. Stop messing around...

Berkley Gulp Swimming Mullet, 4" 10Pk, Nuclear Chicken

Features Ideal for all saltwater species Swimming tail action irresistible to fish Rapid scent dispersion attracts fish from greater range Specifications Brand: Berkley Length: 4" Quantity: 10 Color: Nuclear Chicken

Mister Twister 6" Sassy Shad Swimbait, 3 Pk White

Shad is the one bait fish almost all fish seek as a food source. The original Mister Twister Sassy Shad® is the closest imitation of this classic bait fish you'll find anywhere. The Sassy Shad® will out produce any other shad-type lures. It's...

Mister Twister 6" Sassy Shad with 3/4 Oz Jig Head

6" Sassy Shad, 1 Rigged With 3/4 Oz Jighead Black Back / White. 1 Spare, Plain Packaging Specifications: Brand: Mister Twister Model: Sassy Shad Length: 6" Rig: 1 Rigged with jig head Jig: 3/4 Oz

Musky Innovations Shallow Invader 9" White

Features extra strong 3/0 wide gap hooks for best hook-ups. It comes in many different fish catching colors for all your angling needs. The Shallow Invader runs 2-4 feet and is a lethal twitch bait. Specifications: Brand: Musky innovations Model:...

Musky Innovations Shallow Invader 9" Perch

Features extra strong 3/0 wide gap hooks for best hook-ups. It comes in many different fish catching colors for all your angling needs. The Shallow Invader runs 2-4 feet and is a lethal twitch bait. Specifications: Brand: Musky innovations Model:...

Musky Innovations Pro Regular Bull Dawg 9" UV Cisco

Created in 1993, the Bull Dawg is the original soft plastic jerk bait. One of the most versatile lures on the market, the Bull Dawg can be straight cranked, jerked, twitched, or even trolled. A favorite technique is to rip the bait with a rod sweep, then...

Musky Innovations Pro Regular Bull Dawg 9" 24K Gold

Created in 1993, the Bull Dawg is the original soft plastic jerk bait. One of the most versatile lures on the market, the Bull Dawg can be straight cranked, jerked, twitched, or even trolled. A favorite technique is to rip the bait with a rod sweep, then...

Musky Innovations Pro Regular Bull Dawg 9" Rotten Cucumber

Created in 1993, the Bull Dawg is the original soft plastic jerk bait. One of the most versatile lures on the market, the Bull Dawg can be straight cranked, jerked, twitched, or even trolled. A favorite technique is to rip the bait with a rod sweep, then...

Scum Frog Trophy Series Painted 1/2 oz, Shameless Shad, Owner Hook

Trophy Series Painted 1/2oz, Shameless Shad, Owner Hook

Scum Frog Pro Series Rattle Topwater Frog 2 1/2", 1/2 oz

GLASS RATTLE is designed for maximum noise. It is also attached to the bottom of the hook, well out of the way for a good hook set.. but attached directly to the steel shank to magnify the noise under water. 3-D Molded Eyes. 4/0 Owner Hooks slightly...